What is the Role of SEO in Digital Marketing?

 In Digital Marketing SEO stands for Search Engine Optimization. It's a fundamental strategy that aims to improve website's visibility on search engines like Google, Bing, Yahoo. For SEO, we need to  optimize various aspects of a website, such as- Quality Content, Website Structure, and High-Quality Backlinks with lower Spam-Score. SEO aims to rank the site higher in search engine results pages (SERPs). 



SEO increase visibility drives organic (unpaid) traffic to the site, boost online presence and potential customer base. Effective SEO involves keyword research, on-page optimization, technical improvements, and quality link-building. In Digital Marketing SEO consider a dynamic field that requires staying updated with search engine algorithms to maintain and enhance a site's ranking.


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